The bike advergame
In The Netherlands we (LaComunidad) have just launched an advergame for the insurance company AnderZorg. You can play it here and win every day an exclusive bike.
The game features the Company’s testimonial, Mr AnderZorg, riding his bike on a rope trying not to fall when the bills hit his balance stick.
Of course, since I worked on it… I believe it delivers a positive brand experience, which is not always easy to create for an insurance company going online. Furthermore, it’s very funny to play: just click on “naar het spel” and then register.