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The bike advergame

December 30, 2005 at 7:08 by Martina Comments

In The Netherlands we (LaComunidad) have just launched an advergame for the insurance company AnderZorg. You can play it here and win every day an exclusive bike.
fietsanderzorg.gif
The game features the Company’s testimonial, Mr AnderZorg, riding his bike on a rope trying not to fall when the bills hit his balance stick.
Of course, since I worked on it… I believe it delivers a positive brand experience, which is not always easy to create for an insurance company going online. Furthermore, it’s very funny to play: just click on “naar het spel” and then register.

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2 Responses to The bike advergame

  1. Splash says:

    Did you (laComunidad) also develop the advergame for the albanifest 2004? It’s not online anymore, but the game mechanics is identical to your bike advergame… and actually, from a guru as I consider you to be, i would expect a bit of originality :)

  2. Martina says:

    Actually I don’t know about the game you are talking about. I must admit the game we did for AnderZorg isn’t too original, but sometimes I think what is important is to create something that fits the brand.

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