A touch of femdom for MINI

In Canada, Taxi has created the MINI “Dominate Winter” interactive section on the car’s main website. Following the concept of “domination”, a woman dressed in black leather welcomes users with the message “Click as hard as you like”. All the MINI’s characteristics for a perfect performance during winter time are explained in a sexy and ironic way, with an excellent copy and a series of effective animations.

The site definitely delivers a positive experience, making sure that, MINI, once again, is perceived as a “cool” brand.