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Tag archives: dominate winter

A touch of femdom for MINI

on January 29, 2006 by Martina Comments

In Canada, Taxi has created the MINI “Dominate Winter” interactive section on the car’s main website. Following the concept of “domination”, a woman dressed in black leather welcomes users with the message “Click as hard as you like”. All the MINI’s characteristics for a perfect performance during winter time are explained in a sexy and ironic way, with an excellent copy and a series of effective animations. The site definitely delivers a positive experience, making sure that, MINI, once again, is perceived as a “cool” brand.

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