Digital advertising and marketing: only the best ideas worldwide, since 2003

Poverty is unfair, also online

March 28, 2006 at 12:34 by Martina Comments

Draft London is behind the new online marketing campaign launched by Oxfam to make people sensible to the world poverty issue. To deliver such an important and serious message, Draft decided to take an entertaining tone of voice, setting up A Bit Unfair, and advertainment site which makes people “play with poverty”.
The sad message is that no matter what’s the game, rich countries always win. Things need to change.

Comments are closed.

Advertise here