Next Sunday Red Bull will be in Rotterdam (NL) with the first edition of the Dutch Red Bull Flugtag. The tickets for the event have been sold only via mobile. In two weeks, HotSMS managed to distribute 12.000 tickets, using a combination of premium SMS and Internet to verify the codes.
SMS advertising and a mobile game are also part of the Red Bull campaign still in The Netherlands.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Very interesting to see how mobile grow up in commerce and CRM.
Here two other mobile campaigns for O2 and Mission Impossible III
http://www.thomevincent.com/blog/index.php?2006/05/17/120-o2-and-mission-impossible-iii-by-hypertag