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Sidewalks of Paris

October 24, 2006 at 9:29 by Martina Comments

A strong guerrilla campaign done in France by Médecins du Monde to get people’s attention on the drama of clochards sleeping and dying on the streets every winter because of the cold.
Copy says: Every winter, hundreds of homeless die on the sidewalks. React.
The agency is Euro RSCG C&O.

Maybe it’s not an extremely original concept (I believe a lot of campaigns for road safety have been already using it) but it’s new the problem they apply it to.
via Houtlust.

One Response to Sidewalks of Paris

  1. rachel says:

    very effective in terms of initial reaction to crosses lining the street. but the type is way tooo small and if i’m going to bend over mid-walk to read the message, i’d kind of want it to be a little more creative. for more examples of interactive marketing…
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