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Jacqmotte ‘s new Finest Selection

December 12, 2006 at 5:46 by admin Comments

Jacqmotte, an excellent Belgian coffee brand, is about to launch a new gamut called Finest Selection. To give buzz Jacqmotte contacted (so it seems) Robert Hales for a video shoot. The whole concept of this promo is based on the Rorsachtest, the psychological ink spot test.

It is a scoop since this concept has never been used in a promo video.

Watching the video gives you the feeling of being kept hostage in an exotic destination and it is a good reason for leaving your computer untouched.

Please have a look at www.jacqmotte.be (only available in French and Dutch) on which you can download a screensaver version.

3 Responses to Jacqmotte ‘s new Finest Selection

  1. George Man says:

    The first thing that crossed my mind was the Gnarls Barkley – Crazy video – same use of color tones and imagery and the Rosarch test.
    Nevertheless it’s a good work.

  2. Eddie says:

    Oh, I went into the comments section to say also its quite a copy of the Gnarls Barkley video.
    Wierd that they should do a ripoff of such a popular song

  3. C├ęsar says:

    I’m sorry but I have to insist on that: actually Robert Hales, the director of the spot i the directos of the video of Gnarls Barckley. It’s not a copy or an inspiration, it’s actually the same thing.
    Anyway I have to say it-s very interesting. :)

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