From JWT Frankfurt (via Ads of the World) a very “strong” campaign to promote Bayer Priorin, a product which increases the strenght of you hair.
Tip: if you don’t get the ad, step back and watch it from a few steps away. I love the idea of an ad which challenges the perspective you look at things. It reminds a me somehow at the woman drawing often used in psichology.
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http://www.spotanatomy.info/index.php?title=priorin_capelli_muscoli&more=1&c=1&tb=1&pb=1
Nice Idea, very good art direction. Feels unseen yet.