Change your perspective on strong hair
From JWT Frankfurt (via Ads of the World) a very “strong” campaign to promote Bayer Priorin, a product which increases the strenght of you hair.
Tip: if you don’t get the ad, step back and watch it from a few steps away. I love the idea of an ad which challenges the perspective you look at things. It reminds a me somehow at the woman drawing often used in psichology.