This Is Living

After a quiet and mysterious start last monday, more information gets available on the campaign around the European release of PlayStation 3. Shots.net has some interesting insights from responsible agency TBWA\London, including campaign strategies. Besides that we just have the thisisliving.tv website and a promising video. To be continued.
update: Only for PS3 players, Sony will launch a virtual Second Life kinda world called Home. Have a first look..