Burton: Sabotage Stupidity
I really like the bravery of the project launched by Burton in North America. It’s called “Sabotage Stupidity” and it challenges snowboarders to poach inside one of the four US resorts which still don’t allow snowboarding.
Snowboarders are invited to submit a video that documents their experience, and the best video will be awareded with a cash prize worth $5000. Once again it’s a challenge for user generated content, but it’s a cool challenge, relevant and inspiring for Burton’s target audience, so… well done! And let’s see what happens!
via Direct Daily