Poke your Sensible!
Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.
Using 3D animation techniques involved in the creating of games such as Quake 2 (read here), it’s absolutely “prohibited” (as to invite doing it) poking him, slapping him in the face and other kind of naughty actions, that in the end become so comical as our NSS goes absolutely nuts in a very tender way.
More important to that, besides the beautifully crafted site, is the possibility of installing your NSS as an application in Facebook, so you can share it with your friends and feed him with some other things like Tofu, Hot Dogs and many others, making it available to receive gifts from other users owning Sensibles in Facebook or inviting users without Sensibles to adopt one, so the experience grows to transcend individual and becoming a community one.
Thanks Dave for the tip!
and please feed my Sensible or create yours!