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Poke your Sensible!

September 29, 2008 at 6:02 by Mark Comments

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.
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Using 3D animation techniques involved in the creating of games such as Quake 2 (read here), it’s absolutely “prohibited” (as to invite doing it) poking him, slapping him in the face and other kind of naughty actions, that in the end become so comical as our NSS goes absolutely nuts in a very tender way.
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More important to that, besides the beautifully crafted site, is the possibility of installing your NSS as an application in Facebook, so you can share it with your friends and feed him with some other things like Tofu, Hot Dogs and many others, making it available to receive gifts from other users owning Sensibles in Facebook or inviting users without Sensibles to adopt one, so the experience grows to transcend individual and becoming a community one.
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Thanks Dave for the tip!
and please feed my Sensible or create yours!

4 Responses to Poke your Sensible!

  1. Buzzing Bees says:

    It starts out fantastic, but later on I was a bit disappointed. I expected a real Tamagotchi-experience with an evolution, but instead I could only make him sad with a slap and happy again by feeding him. After 10 seconds I was tired of it. Or did I miss something?

  2. I would not call this most extraordinary uses of Papervision 3D i’ve ever seen. I studied PV3d with john grden and would love to hear his comment on this as well. As powerful as this component is I would expect a much more 3D environment. Also I would like to see it used to its full ability. Not use it just for sake. PV3d would be revolutionary for e-commerce sites dealing in higher end products. Or at least create an environment that deals more with showing movement through different spacial planes. I was disappointed in this execution. I too was bored after only a couple of minutes with the lack of entertainment progression.

  3. Jim says:

    I agree, it was disappointing after a few seconds. Not sure it’s the greatest use of PV compared to this: http://www.peugeot.co.uk/tepee-experience

  4. Tim O'Neill says:

    I love the intro sequence, although did it remind anyone else of the Mini Minimalism campaign? http://neverinneutral.com/mini_minimalism/microsite/

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