Interactive love at first “site”
From Greece, a campaign for a chocolate bar that is proving very successful. As Panos from OgilvyInteractive explains us, “Love at first site” is a 17 minute interactive film, shot on the Greek island of Paros, and in Athens.
It is a story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love “at first sight”, and spend a magic week together, only to break up and never see each other again. The story unfolds in “flash back” and users get to experience the love story from the beginning. Only through their actions and correct choices can they progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.
What is also interesting is that the website is part of an integrated campaign aiming to engage 18-24 young
women and men, the primary target group for “Lacta”, one of the most renowned chocolate brands in Greece. The campaign is also promoting sales, by placing special “on-pack” codes, that users could then submit on the
website and get tips in order to progress the story.
There is also an English version of the site, so you can appreciate the very nice work. And if you want, you can even join a very popular Facebook group that already counts over 2600 fans of the interactive love story.