From Greece, a campaign for a chocolate bar that is proving very successful. As Panos from OgilvyInteractive explains us, “Love at first site” is a 17 minute interactive film, shot on the Greek island of Paros, and in Athens.
It is a story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love “at first sight”, and spend a magic week together, only to break up and never see each other again. The story unfolds in “flash back” and users get to experience the love story from the beginning. Only through their actions and correct choices can they progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen