ING and the (a)live website
After the successful “I need to go” online campaign launched by ING Direct about one year ago, the bank is back with a new project characterized by sense of humour and a smart use of the digital media..
The amusing idea Emakina came up with consists of a website that becomes “alive” thanks to the performance of a bunch of actors. I doesn’t make much sense for me to explain it, you should just have a look and see yourself
Although I like the idea, and I think it is very well produced, I still think the script is too long and I fear they might lose a lot of clicks on the the final “apply” button because people has already moved away from the website. Shorter episodes might have worked better, also to offer a reason to came back to the site.
PS: If you like the girl jumping in the banner, you might enjoy her blog where she talks about the banners she’s been involved into