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Tag archives: digital campaign

ING and the (a)live website

on January 21, 2009 by Martina Comments

After the successful “I need to go” online campaign launched by ING Direct about one year ago, the bank is back with a new project characterized by sense of humour and a smart use of the digital media..

The amusing idea Emakina came up with consists of a website that becomes “alive” thanks to the performance of a bunch of actors. I doesn’t make much sense for me to explain it, you should just have a look and see yourself

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