After the successful “I need to go” online campaign launched by ING Direct about one year ago, the bank is back with a new project characterized by sense of humour and a smart use of the digital media..
The amusing idea Emakina came up with consists of a website that becomes “alive” thanks to the performance of a bunch of actors. I doesn’t make much sense for me to explain it, you should just have a look and see yourself
In France, ING Direct has launched a new online campaign called “Futurize You“. The concept is not particularly original (do you remember the recent Age-O-Matic?) and also hasn’t been developed with the same irony. I understand the goal of the campaign is to make you seriously consider how to invest your money in order to retire relaxed, but (especially as a woman) I will never ever upload my photo to see myself “futurized” in such a sad way. Look at the screenshot I’ve grabbed from the homepage, doesn’t it look scary and depressing? Link found on Sendtofriend.
ING Direct has launched its newest television commercial on CBS MarketWatch. The :30 second spot will be carried on the site’s story pages for the next two weeks, before beginning a run on network television. In the press release, it’s nice to read the (interested) opinion of Scot McLernon, EVP Sales & Marketing, MarketWatch.com:“ING DIRECT is a terrific partner to be blazing new ground with us in the online advertising space. This campaign will give them the ability to reach our highly-valued audience with television creative during the middle of the business day. They are the first major advertiser that we’re aware of who has embraced an opportunity like this to create buzz with television creative online first, before launching on network television. It shows that they truly believe in the online medium.”
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