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Advergame under the Capri Sun

April 27, 2009 at 10:39 by Martina Comments

Long time I don’t post about advergames. Is it a sign? Are advergames getting out of fashion? Maybe. The focus has shifted, we all now the new trend is called social media :-)
Anyway… this post is about an advergame and a juice, Capri Sun.

capri_advergame1.jpg

The project is aimed at kids, and the design and animation make the difference in delivering a nice experience very much in Pixar style.

capri_advergame.jpg

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4 Responses to Advergame under the Capri Sun

  1. Johan says:

    it’s likely that you like to play game. I also like too :)

  2. Jack Zufelt says:

    Social media hasn’t killed off advergames. They’ll still be around.

  3. Emily H. says:

    I’m guessing this will be very popular with elementary school kids. A lot of after school programs allow kids to play on the computer and they are all over online video games.

  4. audrey says:

    I don’t agree. Advergames will be around for another decade, at least. More and more people play, whether it be online or not. Players are more diverse than ever : gender, age, social background… We’ve become players !

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