Konica Minolta: light and poetry

Weird enough, this is the second post in a few days that talks about digital and poetry. Dani wrote the other day about the BBC cool way to promote a poetry show online. Now I post about this piece of work launched by Konica Minolta to introduce OLED lighting to the masses.

Ok, I admit I’m a kind of sensitive person… but I really like the softness and kindness of the website. Recreating the emotional impact of the light online wasn’t easy, and I think they managed to make content interesting and pleasant.

So my question is: can beauty (in visuals, in music etc…) make the difference in making content interesting? In Konica Minolta case, even if I wasn’t interested in the topic, the atmosphere attracted me and made me discover the whole (bit boring) story. It was interesting to see a technology company taking the same approach luxury brand usually have to online communication.