The social media guru and the Instant Campaign

After their absolutely hilarious Swear Word Dictionary, brazilian agency Gringo strikes back with this self-promotion site called “Campanha Instantanea” (Instant Campaign), mocking at the increasing amount of social media gurus (as their character Pai Pop Up -Father Pop Up-) and some other digital cliches in the latest times.
My $10k budget makes for Twitter and some Augmented Reality thing, what about yours?