V Australia invites Americans to tweet downunder
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a ‘tweet’ every single minute of the 4320 minutes they are in Australia.
The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.
The challenge involves the winners flying to Sydney for the ultimate non-stop three day adventure down-under, from swimming with sharks to enjoying a beer at the Opera Bar at the Sydney Opera House and, of course, scaling the famous Sydney Harbour Bridge. It’s not all shrimps on the ‘barbie’ and ‘coldies’ however as between them the team will need to ‘tweet’ every single minute of the 4320 minutes they are in Sydney.
If successful in completing the whole 4320 tweets as part of the challenge for their phenomenal efforts each team member will win a ‘Round the World’ ticket with V Australia and Virgin Atlantic.
via Campaign Brief