Digital advertising and marketing: only the best ideas worldwide, since 2003

V Australia invites Americans to tweet downunder

August 12, 2009 at 1:36 by Mark Comments

Following on from the recent success of its twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a ‘tweet’ every single minute of the 4320 minutes they are in Australia.


The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.

The challenge involves the winners flying to Sydney for the ultimate non-stop three day adventure down-under, from swimming with sharks to enjoying a beer at the Opera Bar at the Sydney Opera House and, of course, scaling the famous Sydney Harbour Bridge. It’s not all shrimps on the ‘barbie’ and ‘coldies’ however as between them the team will need to ‘tweet’ every single minute of the 4320 minutes they are in Sydney.
If successful in completing the whole 4320 tweets as part of the challenge for their phenomenal efforts each team member will win a ‘Round the World’ ticket with V Australia and Virgin Atlantic.
via Campaign Brief

File under: ,

3 Responses to V Australia invites Americans to tweet downunder

  1. Guillaume says:

    But don’t you think this is too much?? Who would like to follow people putting so many tweets in their own stream and making impossible to follow anyone else??

  2. pnash says:

    I feel the campaign is not at all aimed for the long term. I also feel the feasibility part of the challenge should have been considered.
    Its like listening to the person who is having a burger or anything and driving. Here the listener is follower. I feel tweeting should be little more meaningful rather than just a line of what you are doing. As far as travel is considered i feel the traveller will not experience the travel the way it should be even if it leaves for a short span. Its a great imagination with little bit of everything and i think thats where its lacking. I really hope that the idea will prove this comment wrong.

  3. liz says:

    I agree with the feasibility of this- the tweets are going to start to get really boring and mundane; I don’t know if it will really create a lot of positive buzz for tourism to Australia.

Advertise here