Digital advertising and marketing: only the best ideas worldwide, since 2003

Interview series v17: Dave Bedwood

May 25, 2011 at 2:56 by Martina Comments

Time to share a new interview. Today we are in London asking our 9 questions to Dave Bedwood, Creative Partner at Lean Mean Fighting Machine and jury member at the Cyber Lions in Cannes this year.

Q1. What is the one thing about your job that gets you out of bed in the morning? 
Ideas, stolen or otherwise.

Q2. What are your favorite sites/digi campaigns right now? 
All of the ones we did that were never made, and Old Spice.

Q3. Who is the new kid on the block – the agency/business to watch for the future? 

Worryingly I can’t think of anyone, that’s either bad for our industry or just a sign of how out of touch I am. 

Q4. What sector would you say is furthest ahead in digital marketing at the moment? 

I don’t really understand, in terms of what? Spend, creativity, bullshit? I reckon the bullshit sector takes some beating.
Q5. What technology or initiative is most likely to revolutionize Web/mobile marketing? 
God, if I knew, I’d keep that one to myself.

Q6. If you could wave your magic wand and change one thing what would it be? 
Clearly my knowledge of web/mobile marketing, plus having every idea I believe is great getting sold and made.

Q7. What’s the biggest mistake people are making in mobile/Web marketing? 
The fact that the general public are unaware that they are even making mistakes.

Q8. What is the most useful resource site/blog you use?
Evernote. Twitter. 

Q9. What do you you think will win the Cyber Grand Prix this year?
Old Spice.

You can follow Dave on Twitter: @dbedwood

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