Artis, when OOH goes “viral”
Super cute OOH campaign by Artis, the Amsterdam Zoo. To celebrate a “baby boom” of animals, the Zoo placed removable animal stickers on posters across the city. Anyone could remove the stickers of baby giraffes, penguins, parrots and other animals, and place them elsewhere. The campaign has been a big success and the easily removable stickers spread across the city.
A guerrilla campaign that proves that even traditional advertising can go “viral” (oh yes, I hate this word – but in this case the result is pretty objective).
The agency is Dawn.