Foursquare & the agencies’ mayors war
In Belgium Euro RSCG Brussels wants to hire the best talents in digital communication. So they came up with the idea of checking-in at the top Belgian agencies everyday in order to become the Foursquare Mayor of such agencies and get the message out about the Euro RSCG recruitment campaign.
I guess this is what people call “ambush marketing”. And I guess I kind of like the irreverence of the idea. But releasing a nicely built case-study like this without some results makes the whole project look pretty weak. Sure, it’s a smart PR stunt. But is it enough to attract (and retain) the best digital talents? What do you think?