Foursquare & the agencies’ mayors war

In Belgium Euro RSCG Brussels wants to hire the best talents in digital communication. So they came up with the idea of checking-in at the top Belgian agencies everyday in order to become the Foursquare Mayor of such agencies and get the message out about the Euro RSCG recruitment campaign.

I guess this is what people call “ambush marketing”. And I guess I kind of like the irreverence of the idea. But releasing a nicely built case-study like this without some results makes the whole project look pretty weak. Sure, it’s a smart PR stunt. But is it enough to attract (and retain) the best digital talents? What do you think?

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