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The Psychology of Angry Birds #infographic

September 12, 2011 at 12:02 by Martina Comments

Someone calls it Angry Birds Addiction Syndrome. Not sure it’s a medical pathology yet, but for sure it’s the game that changed the history of mobile gaming. A study by AYTM investigated the psychological and sociological motives behind the incredible success of Rovio’s invention. A great infographic helps “profiling” Angry Birds fans, and it proves useful to understand the mechanisms that trigger the success of the game as well as how consumers’ mood changes when playing the game.


For example, single players are 9X more likely than married players to have their mood deteriorated by playing Angry Birds compared to other games that they play. Very interesting insight for ice-cream and chocolate brands I would say!

Below you’ll find an infographic that recaps the main findings of the research, while here you can access the full report by AYTM.

Find out more on AYTM’s website.

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