Go from audio hell to heaven
The geneva sound systems promise heavenly sound. In order to qualify for a discount you must go through the hell of listening to a mighty long rendition of ‘Jingle Bells’. Swedish agency Akestam Holst and Geneva Lab will additionally reward the three most enduring souls who listen the longest.
The control mechanism in this unsaintly torture is a ‘Ho Ho Ho!” sound played irregularly. Press the Santa button accordingly and you stay in the game.
Christmas Carol Torture makes watching the product the point of the promotion. I like this mechanic, similar to CP+B’s BurgerLust, even though the users will now have to overcome the painful memory of audio torture whenever thinking of Geneva’s audio equipment.
Agency: Akestam Holst