Trench Trip, short movie for fashionistas
A collection lookbook transformed into a short movie. Not a new idea, for sure. But I haven’t seen many fashion brands being able to create something as lovely as Trench Trip by Japanese brand United Arrows.
Below I’ve embedded the 30 seconds trailer, but I strongly encourage you to visit the movie website and immerse yourself in the 2 minutes short movie. A love story narrated with a touch of magic and a superb soundtrack. All collection items worn by the protagonist are presented in the closing titles as if they were actors in the movie. Of course each style is clickable and take you to the online store for immediate purchase.
BTW, the branded video is directed by Gia Coppola, granddaughter of Francis Ford Coppola.