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Burger King’s TV ad for a Fiverr

March 20, 2012 at 6:00 by Tim Comments

Burger King (or Hungry Jack’s as it is called in Australia) has collaborated with Fiverr in order to source their new TV commercial. Their so-called Stunner Value Meal happens to be $4.95, so pretty close to Fiverr’s namesake $5 deals for creative services.

BBDO Sydney is attempting to have almost every component of the final ad made for just $5 on Fiverr, a marketplace for people offering services for just $5. And Fiverr’s blog post getting swamped with volunteers, some contributions are on the FB page already.

It’ll be interesting to see how BK will communicate to the TV audience where the content of the ad actually came from. The TV ad will go live on national TV by the end of March, and the project can be followed on Facebook at http://www.facebook.com/HungryJacks.

We’ll try to post the TVC as an update here.

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