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Jay Z does Gold

December 16, 2013 at 12:02 by Ana Comments

What is a better way to promote Jay Z’s new perfume, Gold, than by turning passers-by reflections into liquid gold? The interactive installation, which uses Microsoft Kinect and facial recognition technology, currently resides in Macy’s at Herald Square, and it has a social sharing component, too. Users are invited to spread their reflections with their social graph via #JayZGold hashtag.

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