Cheerio does great stuff for breakfast

Cheerios partnered with the Family Dinner Project to create something pretty amazing called Family Breakfast Project. The project encourages families to start they day together, through a simple series of 7 topics/ideas for 7 days (e.g. Day 1 theme is “Laugh,” Day 2 theme is “Connect,” and so on) that will give families something to do and talk about while enjoying their breakfast. Conversation starters, advice and different themes should provide families with a fun morning routine. The Cheerios site, where families can find all of these, also displays Cheerios commercials, user-generated content, and incentive to pass the initiative on.

This is an amazing example of brand utility, social responsibility, and savvy marketing, all mixed in one. Done by always great Zeus Jones.

Follow me @andjelicaaa