Drive My Hybrid, by Toyota and Saatchi&Saatchi Norway

If you could test-drive someone else’s car, would you? It turns out, if you are a Toyota Hybrid-lover, you would. The Facebook campaign coming from Saatchi&Saatchi Norway invited users to give other people’s Hybrid’s a try. Those who were into it, could easily locate Hybrid owners nearby them and get in touch. Great example of brand transparency, community activation, brand ambassador program and loyalty all mixed up together in one.

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