Wow! More sex- and innuendo-laden "creative" from the ever horny minds at Crispin! Tres original, guys!
Posted by: Torgo at July 11, 2005 03:39 PM
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They're certainly launching a lot of "sexy" sites right now, but it's hard to argue with the results. I haven't seen any other agency be so consistently mentioned on blogs :)
Posted by: Brian Robbins at July 12, 2005 04:08 AM
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Well Brian, it's a question of PR.
If you don't tell bloggers about your campaigns, they will not post about you, just because they don't know what you did...
Posted by: Martina Zavagno at July 12, 2005 07:25 AM
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Martina is absolutely correct. Crispin has always been very aggressive about getting as much press for themselves as they can. Someone there has a bowel movement and you'll read about it on half a dozen blogs. They are as skilled at promoting themselves as they are their clients - possibly even more so. Which is smart on their part - until people tire of being forcefed stories about their "brilliance" and the inevitable backlash kicks in.
Posted by: Torgo at July 12, 2005 02:27 PM
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It's a freakin' brilliant idea for a client who sells underwear. Pretty much anything they do will have to be sexy. Learn from them. Do not chastize them.
Posted by: Todd at July 14, 2005 06:22 PM
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You are certainly entitled to your opinion,Todd. But I respectfully submit that what you or I find sexy might not be what a typical 18 to 24 year old woman finds sexy. Of course, Victoria's Secret is selling sex. But there's a difference between sensuality and smarm. Instead of trying to get inside the heads of today's young women, they took the frat boy approach. But hey, if it gets you to buy a teddy from Victoria's Secret, maybe it won't be a total loss.
Posted by: Torgo at July 15, 2005 12:28 AM
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Absolutely! CP+B's creative is generally better than most. One thing that they obviously have down extremely well is promoting their own work.
It almost begs the question as to what is more important for the client: the actual quality of the work and creative, or the amount of buzz and attention it is able to get?
I'm not saying that CP+B creates bad work (quite the opposite in fact!), but I'm suggesting the quality of the work might be secondary to the attention they are able to generate for it.
Posted by: Brian Robbins at July 16, 2005 03:22 AM
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I am in the target market and when i saw this posted I did not believe that it would be anything that would appeal to me. But when I played it I played for about 7 minutes and I sent it to 2 friends. I dont know about you but I think 7 minutes is a decent amount of time for a user to spend one-on-one with a brand. Especially since I will probably go back tomorrow.
What kept me playing was the poker, not the stripping. The stripping was only there to show me the product and it fitted in well with the game.
I think this is a great promotion and shows that CP+B can deal with things other than chickens and cars.
Posted by: Briggs at July 18, 2005 09:05 AM
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I'm not sure this appeals to women, but it does appeal to men who might buy stuff for their women. But the site is mostly a big tease; the girls don't even get topless. Zzzzzz. VS will get some brief attention (pun intended), but people won't keep coming back (cuming back?) without the money shot.
CPB does good work AND are a bunch of media whores. What's wrong with that?
Posted by: Wink at July 18, 2005 06:57 PM
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There's nothing really wrong with that, Wink - except when the hype reaches such absurd proportions that all sense of perspective is lost. I agree that Crispin does some terrific stuff. I just don't need to have that fact rammed down my throat every time I pick up ADWEEK or CREATIVITY. With the kind of fawning coverage they routinely receive, you'd think they'd discovered the cure for cancer or something. No matter how you dress it up, it's just advertising, for crying out loud.
Posted by: Torgo at July 19, 2005 02:42 PM
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The only problem is that the game is programmed to make you (in this case me, hot underwear purchasing agent for my Dutch girlfriend) lose before any real nudity takes place. Can they have a European version which checks your IP address and then continues?
Posted by: TommyinNYC at July 20, 2005 07:17 AM
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what happened to the pink panty poker site? its 404 now.
http://www.pinkpantypoker.com/
scott
Posted by: reverbunit at August 31, 2005 05:27 PM
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i'm trying to find the game to show inside my company. we're debating the development of a viral game for awareness. anyone know where it is anymore??
Posted by: christopher Taylor at September 7, 2005 12:30 AM
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