Yes, ok, "sex sells", but Lynx is always so smart in creating original and funny campaigns... I've found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I'm not sure. It was created by Lowe Hunt Sydney.

An axe ad I like more is the Tetris one.
It's not as "in-your-face-sexual" but more abstract and a little bit nerdy :-)

The Axe Effect - Tetris

Posted by: Nader at January 11, 2006 06:51 PM

I do think BBH did it as they're Linx/Axe agency...

Posted by: Giorgio at January 13, 2006 09:36 AM

In fact this was done by us here at Lowe Hunt Sydney.

Posted by: Mark at January 17, 2006 03:23 AM