From Romania, a campaign created by McCann Erickson for Maggi.
Copy says: If only women spent less time cooking.

At the very first I liked the ads (except the Padrino's one) which have a nice copy although the concept is not very original. But then I realized that the message is actually "don't cook, work" :-(

A bit of a silly way to display sexism. It is destined at women, but I guess only men will find it amusing. A shot in the foot.

Posted by: Arisca at October 26, 2006 04:15 PM

I agree. Its clever, but it won't appeal to women (well, it may to some, but those women probably won't be doing the cooking)

Posted by: Taylor at October 27, 2006 05:35 PM

yeah, it's a fifties-style women perception out of a male perspective. but it's a great campaign, simple idea, tightly executed. great work.

Posted by: Gerald at October 28, 2006 07:40 AM