Maybe I'm nuts - but I watched these videos for the first time today, and I thought the whole thing was a takeoff on James Bond! 2007 --> 007, Hammer talking into his watch, getting in danger because he can't stay away from the girls, etc. And the bad guys reminded me of the bad guys in James Bond - who are they? Specter?
Maybe you have to think that James Bond movies are kind of silly to respond this way. But am I the only person who sees this?
Posted by: Buffy at February 28, 2007 01:25 AM
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It seems like these funny, story-oriented tactics are being used more and more in advertising. I don't know if it's been done for cars before though. Anyway, advertisers have had to get a lot more creative with stuff since the internet shortened everyone's attention spans, so a story that is funny and entertaining makes sense. On television, people have to watch what you're giving them. On the internet, you have to make people want to see the ads you put out there. Classic "push vs. pull"...
Posted by: Jay at March 5, 2007 02:02 AM
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Went to the intro, got my name, which I don't remember.
Just was wondering why they chose 'adventure sytle' man kicking into the air.
I get enough aggression at work and on the road. Why would I want it from my MINI?
Didn't interest me enough to click further.
Posted by: zzMini at March 11, 2007 07:03 PM
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What agency has the Mini account now in the US? This wasn't done by TAXI from Canada, was it?
Posted by: Marcelo at March 12, 2007 09:01 PM
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In response to Jay, BMW put out the Hire series of films on 2001 starring Clive Owen and directed by some big names in the film industry such as Ang Lee and Guy Ritchie. One of them even starred Madonna. So yes, it has been done. The main difference was that the Hire series was more serious and very classy.
Posted by: Sean at March 13, 2007 02:53 PM
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