The guys at GoViral got in touch with me to share some interesting stuff they have been recently working on. The first piece of content is a video of the presentation that Jimmy Maymann, GoViral's CEO, gave in Cannes last June. It's quite a long video, probably not very Web friendly, but it definitely offers good food for thought to understand how to get consumers attention online and how to activate your brand in the online media.

If you prefer reading to watching & listening, you are a lucky man (or woman) because GoViral also published a book with its research: The Social Metropolis. The book is available online in Flash version, but can also be downloaded as .pdf or, even cooler, it can arrive directly on your desktop at work... but you have to act fast... (and continue reading this post to the next page to find out what's the deal)...

The first 15 Adverblog's readers who send an email to krista@goviral.com with the following subject line "I'm an Adverblog reader, send me a book" + Name/Title/Company/Mailing Address/Country, will receive a complimentary copy of the book. Act fast!!