Lingerie brand Agent Provocateur just released "the most scandalous experience ever seen on a AP website".

The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear.Your mission is to save a virgin by making the right choices. A really great way of showing new products while entertaining the visitor. Similar to AXE's Let The Game Continue, but one step further. Well done.

The agency is Hi-Res.