Adverblog: Heineken activation in Italy

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

March 12, 2010

Heineken activation in Italy

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging.

(thx Carlos!)

By: daniel // Permalink // Comment(s): (3)
Category(s): Europe, Food and drinks, Guerilla marketing, Offline advertising

Share |

Comments on this entry

Unbeliavble... really :)
thank you for this, I'm goin' to re-blog it!

Posted by: baldo at March 16, 2010 04:36 PM

--------------------------------------

Fantastic publicity stunt!

Posted by: Huw at March 17, 2010 12:32 PM

--------------------------------------

just giv 'em the Grand Prix of the Cannes Lions now!

Posted by: George Ioannidis at March 17, 2010 12:33 PM

--------------------------------------

Post your comment

Archives by category

* Integrated marketing

* Interactive Monday

* Mobile advertising

* Mobile marketing

* Multichannel campaigns

* New websites

* Offline advertising

* Offline marketing

* Online advertising

* Online campaigns

* Online competitions

* Online marketing

* Online video ads

* Outdoor advertising

* Podcasting & marketing

* Telecoms & electronics

* Tv advertising

* Viral marketing

Archives by month

Subscribe to the feed

Inside Adverblog