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November 16, 2009

Hit the bitch

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.

Schermafbeelding 2009-11-16 om 20.54.28.png

By: Rocco Stallvord // Permalink // Comment(s): (19)
Category(s): Advergames, Online campaigns, Social campaigns

November 04, 2009

Trivial Pursuit battle of the sexes

The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?

The game is fun (if you have an all-knowing personality :-) and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.

By: martina // Permalink // Comment(s): (5)
Category(s): Advergames, Online marketing

November 02, 2009

The answer is on Facebook, Mr Watson

The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.

Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and I'm waiting for the challenge to begin... look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high :-)

By: martina // Permalink // Comment(s): (4)
Category(s): Advergames, Social networking

September 23, 2009

Die Fail Whale

If you're a Twitter user you're probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here's an idea, that this simple shooting game, "Die Fail Whale", had been released by Twitter and linked from that fail page so you could get rid of all the anger, instead of a "we're right back" static message.

But actually it's not from Twitter, it's been done by Andrew Conn, kudos for the good laughs i had shooting whales :)

By: daniel // Permalink // Comment(s):
Category(s): Advergames, Advertainment, Online advertising

September 15, 2009

Monopoly City Streets

Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps.

Continue reading... "Monopoly City Streets"

By: daniel // Permalink // Comment(s): (2)
Category(s): Advergames, Online advertising

September 06, 2009

Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.

Once again Axe manages to surprise us. For sure they don't lack in originality!!

By: martina // Permalink // Comment(s):
Category(s): Advergames, Asia, Health and beauty

August 14, 2009

Vimto's "High dive"

I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this "advergame" called "High dive" done for Vimto. It could probably be better art directed but i liked that is funny and makes you play with that blending concept behind the "seriously mixed up fruit" motto.

(developed at Matmi)

By: daniel // Permalink // Comment(s):
Category(s): Advergames, Branding online, Europe

August 11, 2009

Red Bull soap boxes Vs Rexona trolleys

Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.

This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.

Continue reading... "Red Bull soap boxes Vs Rexona trolleys"

By: laurent buanec // Permalink // Comment(s):
Category(s): Advergames, Blogs, RSS & mktg, Europe, Food and drinks, Health and beauty, Online Ads, South America

August 10, 2009

The Honda Eco (and cheesy) Grand Prix

At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.

In the game you don't have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.

Continue reading... "The Honda Eco (and cheesy) Grand Prix"

By: martina // Permalink // Comment(s): (0)
Category(s): Advergames, Asia, Automotive

July 29, 2009

Doritos ID3: this is entertainment

It looks like brands and agencies have been starting to get the best out of Facebook Connect.
After Prototype or Frenzied Waters, here comes Doritos with its ID3 advergame.

This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, "ID3", that consumers have to guess .

Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext.
As you will see in this case, it does not do things half.
I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.

Continue reading... "Doritos ID3: this is entertainment"

By: laurent buanec // Permalink // Comment(s): (4)
Category(s): Advergames, Advertainment, Europe, Food and drinks, Social campaigns

July 27, 2009

Meet Patapon, a "dangerous" game while at work

When i first saw "Sony Bravia's Play-doh" the first thing i though was "it could be done in 3D but it's much cooler doing it by hand".

This is not new, but i wanted you to know this game just in case you don't know it yet because i think it's absolutely awesome because of a someway similar thinking. Patapon is a PSP game in which you play God for the Patapons, little lovely tribal creatures searching for a new life and new lands at the end of the Earth. Your mission is to recruit them and make them facing some dangers and bizarre creatures.

Not a hell of a plot, but which is remarkable to me is the way of interacting with the game, Patapons march to the sound of some drums controlled by little key-combos that you have to type in the right time and in the right order. So when the second part was about to be released, what's better to advertise it than giving people a little taste of what the game's about doing a Flash mini-version?

Continue reading... "Meet Patapon, a "dangerous" game while at work"

By: daniel // Permalink // Comment(s):
Category(s): Advergames, Entertainment

EnergyLab, Pearl Jam and us solving puzzles in a 3D world

This one is a one of us and is a good excuse for talking about something else, so we're pretty happy that could release it in the end. The new product from Rexona in Mexico is called Rexona Energizing, it's supposed to energize you every time you use it, being this the teaser used for the beginning of the campaign:

So we got in an energetic mood and decided to team with Carlos Ulloa and his new company to create EnergyLab, a brief story about how so much energy was contained inside that bottle.

Continue reading... "EnergyLab, Pearl Jam and us solving puzzles in a 3D world"

By: daniel // Permalink // Comment(s):
Category(s): Advergames, Augmented reality, Entertainment, South America

July 20, 2009

VW: real life interactive TV

Please tune in to the a new Volkswagen campaign, and witness some true real life interactive online television. It's part of the Pak De Polo (Get That Polo) campaign, which is currently running in the Netherlands to promote the latest Polo model.