November 16, 2009
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| Hit the bitch |
Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.

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November 04, 2009
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| Trivial Pursuit battle of the sexes |
The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?
The game is fun (if you have an all-knowing personality :-) and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.
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November 02, 2009
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| The answer is on Facebook, Mr Watson |
The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.
Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and I'm waiting for the challenge to begin... look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high :-)
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September 23, 2009
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| Die Fail Whale |

If you're a Twitter user you're probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here's an idea, that this simple shooting game, "Die Fail Whale", had been released by Twitter and linked from that fail page so you could get rid of all the anger, instead of a "we're right back" static message.
But actually it's not from Twitter, it's been done by Andrew Conn, kudos for the good laughs i had shooting whales :)
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September 15, 2009
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| Monopoly City Streets |

Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps.
Continue reading... "Monopoly City Streets"
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September 06, 2009
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| Axe in the Dark |
In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.
Once again Axe manages to surprise us. For sure they don't lack in originality!!
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August 14, 2009
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| Vimto's "High dive" |

I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this "advergame" called "High dive" done for Vimto. It could probably be better art directed but i liked that is funny and makes you play with that blending concept behind the "seriously mixed up fruit" motto.
(developed at Matmi)
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August 11, 2009
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| Red Bull soap boxes Vs Rexona trolleys |
Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.
This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.
Continue reading... "Red Bull soap boxes Vs Rexona trolleys"
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August 10, 2009
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| The Honda Eco (and cheesy) Grand Prix |
At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.
In the game you don't have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.
Continue reading... "The Honda Eco (and cheesy) Grand Prix"
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July 29, 2009
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| Doritos ID3: this is entertainment |
It looks like brands and agencies have been starting to get the best out of Facebook Connect.
After Prototype or Frenzied Waters, here comes Doritos with its ID3 advergame.
This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, "ID3", that consumers have to guess .
Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext.
As you will see in this case, it does not do things half.
I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.
Continue reading... "Doritos ID3: this is entertainment"
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July 27, 2009
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| Meet Patapon, a "dangerous" game while at work |
When i first saw "Sony Bravia's Play-doh" the first thing i though was "it could be done in 3D but it's much cooler doing it by hand".
This is not new, but i wanted you to know this game just in case you don't know it yet because i think it's absolutely awesome because of a someway similar thinking. Patapon is a PSP game in which you play God for the Patapons, little lovely tribal creatures searching for a new life and new lands at the end of the Earth. Your mission is to recruit them and make them facing some dangers and bizarre creatures.
Not a hell of a plot, but which is remarkable to me is the way of interacting with the game, Patapons march to the sound of some drums controlled by little key-combos that you have to type in the right time and in the right order. So when the second part was about to be released, what's better to advertise it than giving people a little taste of what the game's about doing a Flash mini-version?
Continue reading... "Meet Patapon, a "dangerous" game while at work"
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| EnergyLab, Pearl Jam and us solving puzzles in a 3D world |
This one is a one of us and is a good excuse for talking about something else, so we're pretty happy that could release it in the end. The new product from Rexona in Mexico is called Rexona Energizing, it's supposed to energize you every time you use it, being this the teaser used for the beginning of the campaign:
So we got in an energetic mood and decided to team with Carlos Ulloa and his new company to create EnergyLab, a brief story about how so much energy was contained inside that bottle.
Continue reading... "EnergyLab, Pearl Jam and us solving puzzles in a 3D world"
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July 20, 2009
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| VW: real life interactive TV |
Please tune in to the a new Volkswagen campaign, and witness some true real life interactive online television. It's part of the Pak De Polo (Get That Polo) campaign, which is currently running in the Netherlands to promote the latest Polo model.

Continue reading... "VW: real life interactive TV"
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June 20, 2009
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A website from the Golden Age
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June 14, 2009
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The Swedish Army according to North Kingdom
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June 11, 2009
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EA takes Grand Slam Tennis to Facebook
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June 08, 2009
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Rubberduckzilla
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May 13, 2009
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Fiat Punto T-Jet, a real car inside a game
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May 11, 2009
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The GTI slot car race
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May 06, 2009
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Fight the fur hunters
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April 27, 2009
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Advergame under the Capri Sun
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April 13, 2009
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Nestea Liquid Awesomeness
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March 23, 2009
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Chlorophyllo, mes que un heroe
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March 10, 2009
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Killzone 2: World Wide War
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March 07, 2009
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Docomo plays with a pixel world
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February 19, 2009
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The smallest advergame ever
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February 08, 2009
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IKEA's storytelling
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January 21, 2009
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Experience a Volvo truck
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January 14, 2009
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Lynx Roar Off
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December 18, 2008
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Fanta plays with great mobile applications
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December 13, 2008
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Survivors get interactive
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December 12, 2008
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Red Bull settles in the Playstation Home
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December 09, 2008
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Let's currrl
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December 03, 2008
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Don't kiss the smoker
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November 17, 2008
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The Batak duel
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November 03, 2008
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Sony Ericsson meets Bond
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Kod: Zero
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November 02, 2008
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Have fun and learn with the Energuy
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October 20, 2008
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Axe Dry France : Canadairman
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October 02, 2008
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Hotel 626
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September 29, 2008
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Volvo's RUSH
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September 22, 2008
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Sprite, don't lie
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September 16, 2008
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Free your instinct
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Roll around the world
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September 11, 2008
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Ocho reclutas by Rexona for Men
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September 09, 2008
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Kit Kat Chunga
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September 01, 2008
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Can you park a MINI Baby Racer?
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August 25, 2008
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Can you beat Bolt?
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August 20, 2008
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The Paper Baron can't fly
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August 19, 2008
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Coke Zero, Trust Your Buds
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August 11, 2008
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Toshiba and the manga advergame
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August 06, 2008
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Greenpeace, play and save the world
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August 01, 2008
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Axe, it's hot in Rio
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July 26, 2008
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Supervolley Brazil
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July 24, 2008
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Coke Zero and the NASCAR challenge
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July 20, 2008
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Can you be THE driver?
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July 12, 2008
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Wall-E pops!
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June 15, 2008
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The Mentos Kiss Fight
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Pos or Not?
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May 18, 2008
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Prepare for Indy!
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Stop The Aussie Invasion!
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April 07, 2008
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The Volkswagen Snake
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March 26, 2008
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Taste a different Fanta
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March 22, 2008
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The chocolate quiz
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March 03, 2008
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The Showdown Interactive
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February 28, 2008
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Interactive baseball the Japanese way
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February 27, 2008
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Split the Risk
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February 21, 2008
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The Coke Zero game
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February 20, 2008
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Axe launches Maneater advergame
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February 18, 2008
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Indiana Jones LEGO version
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January 29, 2008
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The British Heart Foundation offers Food4Thought
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January 24, 2008
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Finnair launches Early Jack
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January 08, 2008
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The McPoland site
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January 06, 2008
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Adidas Originals, it's your Festival
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December 18, 2007
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The the housekeeping advergame
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December 13, 2007
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The Heineken Delivery Men
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November 09, 2007
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The Volkswagen Drive In
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November 05, 2007
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The Golf GT adventure
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The Michelin Super G
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November 01, 2007
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Nivea and the Metro(sexuals)
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October 30, 2007
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Audi, it's your turn
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October 24, 2007
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Halo for charity
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October 22, 2007
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The art of multitasking
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October 17, 2007
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Drive your Tiguan in the jungle
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October 16, 2007
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Take the challenge and win the NBA
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Milk friends for life
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October 15, 2007
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Axe Busters made in Japan
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October 11, 2007
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Les Nuits Des Clans (part 2)
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October 05, 2007
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Silicon Commander
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September 28, 2007
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30 Days of (scary) Nights
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September 27, 2007
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The Good Food Fight experience
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September 26, 2007
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Dexter, the creepy (advergame)
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September 11, 2007
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Wilkinson Fight For Kisses
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Manning's Mind
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September 05, 2007
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Milk Matters (and goes crazy)
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O2 Stare Out: you blink, you lose
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September 03, 2007
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MTV educates teens with ME
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September 02, 2007
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Play with Lacoste and win
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August 28, 2007
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Wrigley's 5 and the sensory experiment
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August 26, 2007
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Shakerboarding for pizza
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August 21, 2007
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The Daisy of Marc Jacobs
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August 17, 2007
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Sim City DS, the advergame
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August 16, 2007
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KFC launches Hunger Strike
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Microsoft Live Derby 2007
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Gillette Stealth, The Undetectables
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August 12, 2007
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Twingo test drivers wanted
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July 31, 2007
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Be the next Sharkrunner
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July 20, 2007
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Hamleys' advergame
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July 18, 2007
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Rexona Power Pamplona
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July 16, 2007
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The Ultimate Search For Bourne
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July 07, 2007
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The beautiful advergame
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June 11, 2007
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BMW drives in 3D
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June 07, 2007
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Addictive advergame for Dodge
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June 05, 2007
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Avoid the flying plums
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May 29, 2007
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Spot the bull and win
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April 18, 2007
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Puma, don't slow down
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April 17, 2007
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BMW's perfect race across Europe
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March 15, 2007
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Get the Glass & wait (but it's worth it)
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March 12, 2007
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Logitech, jump for discounts
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February 14, 2007
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The Royal Guard Cheese game
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February 05, 2007
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Axe, crime scene investigation
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February 04, 2007
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Love is just a game...
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Left vs right
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January 07, 2007
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Advergames around the world
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December 14, 2006
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Save energy awareness edugame
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December 04, 2006
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What were you playing with in the 80s?
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November 09, 2006
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An healthy edugame
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November 08, 2006
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Run, sheep, run!
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October 30, 2006
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KLM Fly for Fortune, and for fun
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October 26, 2006
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Shiny happy Samsung
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October 24, 2006
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A for advergame, V for Vendetta
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October 23, 2006
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My name is Bond, Interactive Bond
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October 19, 2006
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Advertainment for social responsibility
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October 17, 2006
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Mary Stuart, a conspiration and an advergame
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Chiquita and the banana tycoon advergame
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October 13, 2006
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Cluedo, solve the mystery online
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October 10, 2006
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M&M's chocolate and movies challenge
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October 03, 2006
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Getty Images: what's your fantasy today?
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September 28, 2006
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Beck's reinvents Tetris - why?
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September 05, 2006
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Basketball advergame for Sprite
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September 04, 2006
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Axe, click and seduce
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August 18, 2006
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Wreck your racket
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August 16, 2006
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Barclays launches social advergame
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July 25, 2006
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Online food marketing to children
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July 10, 2006
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Yaris vs Yaris
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June 22, 2006
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Calucci, the game
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June 19, 2006
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Play the advergame with your voice
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Adult content pinball advergame
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June 16, 2006
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The Absolut bottle search
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June 15, 2006
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The gardener advergame
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Can you beat Buffon?
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June 13, 2006
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Online marketing, Poland and the World Cup
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Pixel art advergame for Siemens
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May 29, 2006
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The Beckham's interactive video advergames
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May 26, 2006
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Stella Artois: can you pull the perfect pint?
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May 22, 2006
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Expenses Invaders
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May 17, 2006
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Drive your Ford in the Acropolis rally
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Footballers Wive$, everybody plays dirty
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May 09, 2006
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An advergame for advertising agencies
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May 08, 2006
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Scary Movie advergame
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May 05, 2006
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A Cluedo advergame for B2B
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May 04, 2006
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The beginning of Blackberry marketing
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April 10, 2006
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Whose poo advergame !?
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April 07, 2006
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Red Bull Flugtag advergame
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March 28, 2006
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The Hills Have Eyes
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March 27, 2006
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New advergame for Pepsi
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March 06, 2006
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McD and the cheating sharks
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March 03, 2006
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Vicks, your diary defender
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February 22, 2006
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The Brazilian Axe effect
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February 20, 2006
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T-Mobile starts in-game advertising campaign
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Most successful advergames in Turkey
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February 15, 2006
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The Adidas Unstoppable Game not so unstoppable
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January 18, 2006
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The Paparazzi advergame
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January 17, 2006
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Be fresh, ski better
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January 16, 2006
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My name is Bond, Young Bond
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December 30, 2005
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The bike advergame
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December 22, 2005
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The streakers game
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December 19, 2005
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No politically correct advergames for Xmas
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December 12, 2005
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Help Joe brushing his teeth
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December 09, 2005
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The Elf Zapper
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November 29, 2005
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Merry Xmas, from Coca-Poland
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November 27, 2005
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The Samsung D600 Mystery
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Virgin, exercise your muscle
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November 24, 2005
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Forget Pacman, now it's Pakman!
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New advergame for Panasonic
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November 22, 2005
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Gamevertising network launched
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November 10, 2005
 |
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Take the babes to the limit...
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November 09, 2005
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It's all a game for Nescafe
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November 01, 2005
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Viral marketing drives videogame sales
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October 26, 2005
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Mentos Sheep Volley
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King Kong eats Pringles
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October 25, 2005
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A Midsummer night's advergame
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October 24, 2005
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Ten football advergames for MBNA
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Norwich Unionlaunches nicely cheesy quiz
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October 21, 2005
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Stylish golf advergame for HSBC
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October 20, 2005
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The Irish Dancing Game
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Chateau Frank: play & win a castle
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October 10, 2005
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Visa Olympic advergame keeps Mac users out
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The water drop advergame
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October 07, 2005
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Streetdance McDonald's style
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September 29, 2005
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The Garnier "beauty-hangman"
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September 22, 2005
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The first World Cup advergame
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September 21, 2005
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The Easycruise advergame
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September 14, 2005
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Virgin Express: pee & win campaign
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A great video challenge for Saab
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September 10, 2005
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Chooseyoursauce, the KFC video adventure
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September 08, 2005
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Lee Jeans, viral ideas for you career
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August 25, 2005
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Nokia 20Lives, surround sound advergame
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August 15, 2005
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Table top cricket advergame
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August 11, 2005
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Viral game to promote music single
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CheapSmells.com and a stinky advergame
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August 08, 2005
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Snickers satisfies you with irreverent advergames
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August 05, 2005
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The (fart) flying pig advergame
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A mobile advergame for Range Rover
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August 02, 2005
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Garage goals for Adidas
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July 28, 2005
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The Chemical Brothers promogame
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The Jaguar advergame
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Advergame proves successful for Lastminute.es
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July 27, 2005
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L'Oréal launches an advergame party on MSN
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July 25, 2005
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Viral and advergame for Sunsilk Styling
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July 19, 2005
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Beers and advergames for men (and curious women ;-)
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July 15, 2005
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An advergame as preview of a videogame
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July 11, 2005
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Ready for the Pinky Panty Poker?
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July 05, 2005
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Peugeot 1007: watch the car door
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June 30, 2005
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Sony Pictures: escape "The Cave"
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June 29, 2005
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MTV prepares to sell in-game advertising
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June 28, 2005
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Peugeot 107 tests your parking ability
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Dannon Frusion: advergame & coupons
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Bell and the "Moving Day Madness"
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June 27, 2005
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Games falling in love with advertising
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June 24, 2005
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Frankenheim sponsors handball advergame
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June 21, 2005
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Monopoly pays your rent
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June 20, 2005
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An ecological advergame for Totalgaz
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June 17, 2005
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Paris 2012: play the Baguette Javelin
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June 09, 2005
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Pepsi Lime and the Straw Fight
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June 07, 2005
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Volkswagen launches the FoxGame
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June 06, 2005
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Timotei and the women battle
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June 05, 2005
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Coca-Cola's Summer Battle
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May 31, 2005
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Banners & advergames: roll over and play
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May 30, 2005
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Axe: test your seduction skills online
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Volkswagen and the 100 Million Mission
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May 26, 2005
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The new Doctor Who in an advergame
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May 23, 2005
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Kellogg's: a banner with an advergame inside
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May 18, 2005
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3M: interactivity at its best
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May 13, 2005
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FedEx targets Europe with an advergame
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May 10, 2005
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The Buildy Game for Siemens
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May 09, 2005
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Cool advergame, poor corporate site
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April 26, 2005
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Play the advergame and drive safe
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April 25, 2005
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Punch the celebrity
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April 15, 2005
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7 Sins and an advergame
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April 12, 2005
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Pepsi Handball an advergame for young football fans
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April 08, 2005
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A shootout for Samsung
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April 07, 2005
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An advergame for le TGV
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April 05, 2005
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Win a trip to the Loire Valley
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February 28, 2005
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Kill the vampires and win with Blade Trinity
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February 26, 2005
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Cupid's Catapult
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February 25, 2005
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It's a Bagel Bonanza!
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February 22, 2005
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The Quiz Queen for the Red Cross
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February 02, 2005
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Enjoy the Afternoon Spirit
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January 25, 2005
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Disney to celebrate Disneyland with advergames
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January 07, 2005
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Kyocera: blogs and advergames
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December 22, 2004
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Gaming and advertising
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December 14, 2004
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Nordic Christmas for Coke
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Are looking for more cool interactive ideas? Check the archives
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