Adverblog: Advergames Archives

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

April 07, 2008

The Volkswagen Snake

After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging.

Dick helps us understanding the game: "The idea is simple: Volkswagen lowered the prices of its most popular models. This means Volkswagen becomes even more popular. You can discover the new prices by playing Volkswagen Snake. Each bonus you collect, reduces the price. And that of course attracts more people. But be careful, be aware of the people behind your car when going for the lowest price".

Snake is definitely a popular game, many of us have already played for hours on a Nokia phone, however, despite the fact we might be familiar with the gaming mechanism, winning is not easy.

By: martina // Permalink // Comment(s): (0)
Category(s): Advergames, Automotive

March 26, 2008

Taste a different Fanta

I guess this Fanta website is out in the UK since quite some time, but I found it out only today, after reading on NMA about a mobile on-pack promotion the soft drink brand is about to begin.

I'm not very familiar with the Fanta brand (I don't even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.

Continue reading... "Taste a different Fanta"

By: martina // Permalink // Comment(s): (4)
Category(s): Advergames, Advertainment, Europe, Food and drinks

March 22, 2008

The chocolate quiz

A web project coming from Norway, a celebration of a chocolate brand with a visual interpretation that reminds of Get the Glass (but the interactivity is definitely not that advanced).

You have to answer a series of questions about the chocolate brand and about Norway in order to proceed in the game and explore the island. While you advance in the game you face a series of additional mini-games. The whole thing in itself results quite boring (if you don't understand the language, I think), but one appreciates the effort of creating a quiz that doesn't look like all the quiz you usually find online.

Continue reading... "The chocolate quiz"

By: martina // Permalink // Comment(s): (2)
Category(s): Advergames, Europe, Food and drinks

March 03, 2008

The Showdown Interactive

Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :)

Last year, One Show asked us to develop the image for their Interactive competition in 2008.

As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.

Continue reading... "The Showdown Interactive"

By: daniel // Permalink // Comment(s): (3)
Category(s): Advergames, Advertising awards, Agencies & people, Branding online, New websites

February 28, 2008

Interactive baseball the Japanese way

As it usually happens when I post about Japanese websites, I have no idea of the reason why they did it, I guess just for self-promotion, considering that the only brand name on the site is the one of the agency (Bascule, the same that did Axe Busters some time ago).

Is it an advergame? Probably... For sure it's a weird visual experience about baseball, with a good art direction and remarkable usability, a characteristic that makes it quite easy to find the way around and play.

By: martina // Permalink // Comment(s): (2)
Category(s): Advergames, Asia

February 27, 2008

Split the Risk

A refreshing Dutch online video game to raise awareness among youngsters for the risks they might take. The game checks how in control you are by sending out subliminal messages during intense videos about daily life situations. Remember the words and you can head to the next of five levels.

The game is part of a bigger campaign that includes a TV show on Dutch MTV channel TMF. Responsible agency is NOISE.

By: Rocco Stallvord // Permalink // Comment(s): (0)
Category(s): Advergames

February 21, 2008

The Coke Zero game

CocaCola raised the bar for campaigns around UEFA's Euro 2008 football championships with The Coke Zero Game in Germany. It's a huge and impressive video advergame full of girls, fire, cars and adrenaline.

Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version.

But if I were you, I would instantly go for the German version!

By: Rocco Stallvord // Permalink // Comment(s): (3)
Category(s): Advergames

February 20, 2008

Axe launches Maneater advergame

Axe is online in The Netherlands with a new advergame: Maneater.

Don't worry if you're a zombie, if your deodorant is Axe Dark Tentation girls will chase you anyway...

By: martina // Permalink // Comment(s): (3)
Category(s): Advergames, Health and beauty

February 18, 2008

Indiana Jones LEGO version

I'm back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence :-) So here I am, presenting you an advergame I just received from Argentina, from the guys at Three Melons, who worked with LEGO US to produce an exciting piece of work.

The game it's a platform game that features Indiana Jones in LEGO version. At first sight it looks quite simple to play, but if you want to achieve high scores than you really need to practice a lot.

The experience is very well designed and developed, and it results appealing both for LEGO and Indy fans as well as for adults and kids.

By: martina // Permalink // Comment(s): (1)
Category(s): Advergames, South America

January 29, 2008

The British Heart Foundation offers Food4Thought

In the UK the British Heart Foundation has recently launched the Food4Thought website with the aim of promoting healthy lifestyle to children.

The site is a sort of adventure game, where children play exploring a virtual city full of junk food advertising messages. As explained on NMA, the idea of the BHF is to run a digital campaign that employes the tactics used by snack brands which continue to advertise through child-focused sites.

Continue reading... "The British Heart Foundation offers Food4Thought"

By: martina // Permalink // Comment(s): (1)
Category(s): Advergames, Food and drinks, Social campaigns

January 24, 2008

Finnair launches Early Jack

If your boss flies with Finnair he might be back in the office earlier than you expect. You'll better take this into account before making the same mistake Joe did... EarlyJack is an amusing mini-site launched by Finnair to promote its flights from Europe to Asia.

The site also features a video advergame that challenges viewers to play and have fun with Joe before his boss comes back from Japan. If you manage to to see all stunts before his boss Jack comes back from Japan, you will win flight tickets for two to Asia or Europe.

via Brainwash

By: martina // Permalink // Comment(s): (1)
Category(s): Advergames, Travel

January 08, 2008

The McPoland site

Let's refresh ourselves with some web ideas from countries we don't mention very often. For example, today I point you to the new site of McDonalds in Poland, very nicely designed by Endorfine.

My favourite part of the site is the store locator, probably too dark and mysterious to be in line with the McD brand, but definitely kind of fascinating (and now ask me how can a store locator be fascinating... ??!! :-).

Continue reading... "The McPoland site"

By: martina // Permalink // Comment(s): (6)
Category(s): Advergames, Europe, Food and drinks, New websites

January 06, 2008

Adidas Originals, it's your Festival

From Australia, the OriginalsFestival, a online pixel graphics game by Adidas and Vice which lets you create your own music festival.

You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.