adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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December 22, 2010
Selector 3000

I love agency attempts to create their own digital Christmas experience, and this is a good idea via DTDigital Melbourne. I love this idea.
See if you can make it happen... unfortunately I always got to 4 then got a 'fail' message. *****UPDATE****** this campaign is now over. Humphhhh!!

December 09, 2010
Oliver Jeffers 'Heart and the Bottle'

When it comes to book for children, this is jaw-dropping:

(thx Pit!)

November 19, 2010
BE Originals: bet your Twitter followers

In Japan Adidas Originals has launched a weird Twitter challange together with MTV. It's the classic rock paper & scissor game, but the point is that you bet your own Twitter followers. Fortunately it's just a virtual game, and it doesn't use the account connect functionality, otherwise I would have lost over 4000 followers in 2 minutes.


Anyway I think the CPU playing for Adi was cheating... maybe he knew I'm a Nike person :-)

November 13, 2010
Japan Tourism: Powder Dash Facebook App

This app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. Users can challenge friends or compete on the leaderboard.

August 27, 2010
Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.

Screen shot 2010-08-27 at 10.06.19 AM.png

July 01, 2010
Google Chrome Fastball

Google takes online gaming to a next level with this interactive, on product and fun challenge. All in favor of their fast Chrome browser, just like they did with the speed test commercial shown below. Go and play, you'll like it too.

May 18, 2010
Hit the road

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.


The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

HarleyDavidson 360.jpg

March 02, 2010
Bank run, an interactive movie


I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.

On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.


Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)

November 16, 2009
Hit the bitch

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it's in Danish, is very clear.

Schermafbeelding 2009-11-16 om 20.54.28.png

November 04, 2009
Trivial Pursuit battle of the sexes

The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?


The game is fun (if you have an all-knowing personality :-) and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.

November 02, 2009
The answer is on Facebook, Mr Watson

The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock.


Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and I'm waiting for the challenge to begin... look forward to see what will happen. Since the project has been created by AKQA, my expectations are pretty high :-)


September 23, 2009
Die Fail Whale


If you're a Twitter user you're probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here's an idea, that this simple shooting game, "Die Fail Whale", had been released by Twitter and linked from that fail page so you could get rid of all the anger, instead of a "we're right back" static message.

But actually it's not from Twitter, it's been done by Andrew Conn, kudos for the good laughs i had shooting whales :)

September 15, 2009
Monopoly City Streets


Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps.

Continue reading... "Monopoly City Streets"

September 06, 2009

Axe in the Dark

August 14, 2009

Vimto's "High dive"

August 11, 2009

Red Bull soap boxes Vs Rexona trolleys

August 10, 2009

The Honda Eco (and cheesy) Grand Prix

July 29, 2009

Doritos ID3: this is entertainment

July 27, 2009

Meet Patapon, a "dangerous" game while at work

EnergyLab, Pearl Jam and us solving puzzles in a 3D world

July 20, 2009

VW: real life interactive TV

June 20, 2009

A website from the Golden Age

June 14, 2009

The Swedish Army according to North Kingdom

June 11, 2009

EA takes Grand Slam Tennis to Facebook

June 08, 2009


May 13, 2009

Fiat Punto T-Jet, a real car inside a game

May 11, 2009

The GTI slot car race

May 06, 2009

Fight the fur hunters

April 27, 2009

Advergame under the Capri Sun

April 13, 2009

Nestea Liquid Awesomeness

March 23, 2009

Chlorophyllo, mes que un heroe

March 10, 2009

Killzone 2: World Wide War

March 07, 2009

Docomo plays with a pixel world

February 19, 2009

The smallest advergame ever

February 08, 2009

IKEA's storytelling

January 21, 2009

Experience a Volvo truck

January 14, 2009

Lynx Roar Off

December 18, 2008

Fanta plays with great mobile applications

December 13, 2008

Survivors get interactive

December 12, 2008

Red Bull settles in the Playstation Home

December 09, 2008

Let's currrl

December 03, 2008

Don't kiss the smoker

November 17, 2008

The Batak duel

November 03, 2008

Sony Ericsson meets Bond

Kod: Zero

November 02, 2008

Have fun and learn with the Energuy

October 20, 2008

Axe Dry France : Canadairman

October 02, 2008

Hotel 626

September 29, 2008

Volvo's RUSH

September 22, 2008

Sprite, don't lie

September 16, 2008

Free your instinct

Roll around the world

September 11, 2008

Ocho reclutas by Rexona for Men

September 09, 2008

Kit Kat Chunga

September 01, 2008

Can you park a MINI Baby Racer?

August 25, 2008

Can you beat Bolt?

August 20, 2008

The Paper Baron can't fly

August 19, 2008

Coke Zero, Trust Your Buds

August 11, 2008

Toshiba and the manga advergame

August 06, 2008

Greenpeace, play and save the world

August 01, 2008

Axe, it's hot in Rio

July 26, 2008

Supervolley Brazil

July 24, 2008

Coke Zero and the NASCAR challenge

July 20, 2008

Can you be THE driver?

July 12, 2008

Wall-E pops!

June 15, 2008

The Mentos Kiss Fight

Pos or Not?

May 18, 2008

Prepare for Indy!

Stop The Aussie Invasion!

April 07, 2008

The Volkswagen Snake

March 26, 2008

Taste a different Fanta

March 22, 2008

The chocolate quiz

March 03, 2008

The Showdown Interactive

February 28, 2008

Interactive baseball the Japanese way

February 27, 2008

Split the Risk

February 21, 2008

The Coke Zero game

February 20, 2008

Axe launches Maneater advergame

February 18, 2008

Indiana Jones LEGO version

January 29, 2008

The British Heart Foundation offers Food4Thought

January 24, 2008

Finnair launches Early Jack

January 08, 2008

The McPoland site

January 06, 2008

Adidas Originals, it's your Festival

December 18, 2007

The the housekeeping advergame

December 13, 2007

The Heineken Delivery Men

November 09, 2007

The Volkswagen Drive In

November 05, 2007

The Golf GT adventure

The Michelin Super G

November 01, 2007

Nivea and the Metro(sexuals)

October 30, 2007

Audi, it's your turn

October 24, 2007

Halo for charity

October 22, 2007

The art of multitasking

October 17, 2007

Drive your Tiguan in the jungle

October 16, 2007

Take the challenge and win the NBA

Milk friends for life

October 15, 2007

Axe Busters made in Japan

October 11, 2007

Les Nuits Des Clans (part 2)

October 05, 2007

Silicon Commander

September 28, 2007

30 Days of (scary) Nights

September 27, 2007

The Good Food Fight experience

September 26, 2007

Dexter, the creepy (advergame)

September 11, 2007

Wilkinson Fight For Kisses

Manning's Mind

September 05, 2007

Milk Matters (and goes crazy)

O2 Stare Out: you blink, you lose

September 03, 2007

MTV educates teens with ME

September 02, 2007

Play with Lacoste and win

August 28, 2007

Wrigley's 5 and the sensory experiment

August 26, 2007

Shakerboarding for pizza

August 21, 2007

The Daisy of Marc Jacobs

August 17, 2007

Sim City DS, the advergame

August 16, 2007

KFC launches Hunger Strike

Microsoft Live Derby 2007

Gillette Stealth, The Undetectables

August 12, 2007

Twingo test drivers wanted

July 31, 2007

Be the next Sharkrunner

July 20, 2007

Hamleys' advergame

July 18, 2007

Rexona Power Pamplona

July 16, 2007

The Ultimate Search For Bourne

July 07, 2007

The beautiful advergame

June 11, 2007

BMW drives in 3D

June 07, 2007

Addictive advergame for Dodge

June 05, 2007

Avoid the flying plums

May 29, 2007

Spot the bull and win

April 18, 2007

Puma, don't slow down

April 17, 2007

BMW's perfect race across Europe

March 15, 2007

Get the Glass & wait (but it's worth it)

March 12, 2007

Logitech, jump for discounts

February 14, 2007

The Royal Guard Cheese game

February 05, 2007

Axe, crime scene investigation

February 04, 2007

Love is just a game...

Left vs right

January 07, 2007

Advergames around the world

December 14, 2006

Save energy awareness edugame

December 04, 2006

What were you playing with in the 80s?

November 09, 2006

An healthy edugame

November 08, 2006

Run, sheep, run!

October 30, 2006

KLM Fly for Fortune, and for fun

October 26, 2006

Shiny happy Samsung

October 24, 2006

A for advergame, V for Vendetta

October 23, 2006

My name is Bond, Interactive Bond

October 19, 2006

Advertainment for social responsibility

October 17, 2006

Mary Stuart, a conspiration and an advergame

Chiquita and the banana tycoon advergame

October 13, 2006

Cluedo, solve the mystery online

October 10, 2006

M&M;'s chocolate and movies challenge

October 03, 2006

Getty Images: what's your fantasy today?

September 28, 2006

Beck's reinvents Tetris - why?

September 05, 2006

Basketball advergame for Sprite

September 04, 2006

Axe, click and seduce

August 18, 2006

Wreck your racket

August 16, 2006

Barclays launches social advergame

July 25, 2006

Online food marketing to children

July 10, 2006

Yaris vs Yaris

June 22, 2006

Calucci, the game

June 19, 2006

Play the advergame with your voice

Adult content pinball advergame

June 16, 2006

The Absolut bottle search

June 15, 2006

The gardener advergame

Can you beat Buffon?

June 13, 2006

Online marketing, Poland and the World Cup

Pixel art advergame for Siemens

May 29, 2006

The Beckham's interactive video advergames

May 26, 2006

Stella Artois: can you pull the perfect pint?

May 22, 2006

Expenses Invaders

May 17, 2006

Drive your Ford in the Acropolis rally

Footballers Wive$, everybody plays dirty

May 09, 2006

An advergame for advertising agencies

May 08, 2006

Scary Movie advergame

May 05, 2006

A Cluedo advergame for B2B

May 04, 2006

The beginning of Blackberry marketing

April 10, 2006

Whose poo advergame !?

April 07, 2006

Red Bull Flugtag advergame

March 28, 2006

The Hills Have Eyes

March 27, 2006

New advergame for Pepsi

March 06, 2006

McD and the cheating sharks

March 03, 2006

Vicks, your diary defender

February 22, 2006

The Brazilian Axe effect

February 20, 2006

T-Mobile starts in-game advertising campaign

Most successful advergames in Turkey

February 15, 2006

The Adidas Unstoppable Game not so unstoppable

January 18, 2006

The Paparazzi advergame

January 17, 2006

Be fresh, ski better

January 16, 2006

My name is Bond, Young Bond

December 30, 2005

The bike advergame

December 22, 2005

The streakers game

December 19, 2005

No politically correct advergames for Xmas

December 12, 2005

Help Joe brushing his teeth

December 09, 2005

The Elf Zapper

November 29, 2005

Merry Xmas, from Coca-Poland

November 27, 2005

The Samsung D600 Mystery

Virgin, exercise your muscle

November 24, 2005

Forget Pacman, now it's Pakman!

New advergame for Panasonic

November 22, 2005

Gamevertising network launched

November 10, 2005

Take the babes to the limit...

November 09, 2005

It's all a game for Nescafe

November 01, 2005

Viral marketing drives videogame sales

October 26, 2005

Mentos Sheep Volley

King Kong eats Pringles

October 25, 2005

A Midsummer night's advergame

October 24, 2005

Ten football advergames for MBNA

Norwich Unionlaunches nicely cheesy quiz

October 21, 2005

Stylish golf advergame for HSBC

October 20, 2005

The Irish Dancing Game

Chateau Frank: play & win a castle

October 10, 2005

Visa Olympic advergame keeps Mac users out

The water drop advergame

October 07, 2005

Streetdance McDonald's style

September 29, 2005

The Garnier "beauty-hangman"

September 22, 2005

The first World Cup advergame

September 21, 2005

The Easycruise advergame

September 14, 2005

Virgin Express: pee & win campaign

A great video challenge for Saab

September 10, 2005

Chooseyoursauce, the KFC video adventure

September 08, 2005

Lee Jeans, viral ideas for you career

August 25, 2005

Nokia 20Lives, surround sound advergame

August 15, 2005

Table top cricket advergame

August 11, 2005

Viral game to promote music single and a stinky advergame

August 08, 2005

Snickers satisfies you with irreverent advergames

August 05, 2005

The (fart) flying pig advergame

A mobile advergame for Range Rover

August 02, 2005

Garage goals for Adidas

July 28, 2005

The Chemical Brothers promogame

The Jaguar advergame

Advergame proves successful for

July 27, 2005

L'Oréal launches an advergame party on MSN

July 25, 2005

Viral and advergame for Sunsilk Styling

July 19, 2005

Beers and advergames for men (and curious women ;-)

July 15, 2005

An advergame as preview of a videogame

July 11, 2005

Ready for the Pinky Panty Poker?

July 05, 2005

Peugeot 1007: watch the car door

June 30, 2005

Sony Pictures: escape "The Cave"

June 29, 2005

MTV prepares to sell in-game advertising

June 28, 2005

Peugeot 107 tests your parking ability

Dannon Frusion: advergame & coupons

Bell and the "Moving Day Madness"

June 27, 2005

Games falling in love with advertising

June 24, 2005

Frankenheim sponsors handball advergame

June 21, 2005

Monopoly pays your rent

June 20, 2005

An ecological advergame for Totalgaz

June 17, 2005

Paris 2012: play the Baguette Javelin

June 09, 2005

Pepsi Lime and the Straw Fight

June 07, 2005

Volkswagen launches the FoxGame

June 06, 2005

Timotei and the women battle

June 05, 2005

Coca-Cola's Summer Battle

May 31, 2005

Banners & advergames: roll over and play

May 30, 2005

Axe: test your seduction skills online

Volkswagen and the 100 Million Mission

May 26, 2005

The new Doctor Who in an advergame

May 23, 2005

Kellogg's: a banner with an advergame inside

May 18, 2005

3M: interactivity at its best

May 13, 2005

FedEx targets Europe with an advergame

May 10, 2005

The Buildy Game for Siemens

May 09, 2005

Cool advergame, poor corporate site

April 26, 2005

Play the advergame and drive safe

April 25, 2005

Punch the celebrity

April 15, 2005

7 Sins and an advergame

April 12, 2005

Pepsi Handball an advergame for young football fans

April 08, 2005

A shootout for Samsung

April 07, 2005

An advergame for le TGV

April 05, 2005

Win a trip to the Loire Valley

February 28, 2005

Kill the vampires and win with Blade Trinity

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