Funny one, check VW’s 2012 SuperBowl Commercial teaser, a group of dogs barking the Imperial March from Star Wars:
I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!
This funny app allows you to brief Don Draper with some of your tastes and the man himself will create an ad for you.
And an amazing 2 minute video to celebrate, directed by Carlos Lascano and musicalized by Hans Zimmer and Lorne Balfe.
This is a little personal moment i wanted to share. Last year i was invited to speak at a TEDx event in Mexico City and, to be honest, i had no clue on the topic i could talk about at first.
Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain: Read more…
I received this last night from JWT Spain and it was lots of fun: It takes you a lot of time to edit your case studies? Do you miss the old times when you didn’t have to make them? Don’t have many journalists that talked about your idea? Don’t know how to calculate the ROI? Sometimes, don’t you feel that all case studies are made by the same machine?
GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.
Brand Toys is an online tool from JWT London that allows people to look at brand data in a creative and playful way, besides capturing online buzz of brands using Social Mention data. The site was released to coincide with the release of Millward Brown’s famous annual BrandZ Top 100 Most Valuable Global Brands study.
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