Author Archives: Daniel

Video of the day: Beckham plays Beethoven

David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy:

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Nike “My time is now”

One of the greatest things about the epic “Write the future” spot (2010) was that it was so complex and multi-layered that people went on to see it several times, in order to discover new details about the story. Now, because of the 2012 European Championship next summer and featuring all the teens coming from “The Chance”, Nike is releasing another monster piece, and now with a twist. Instead of having a Youtube channel with several videos, you can find them all within the first one, rabbit hole style.

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Nike Building Twist

What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping + Arduino = Interactive Mapping, really cool. Read more…

Carrefour’s Back to ’61

History repeats itself, but now for a good reason. Carrefour Italy was dealing with how to celebrate their 50th anniversary in the middle of a huge economic crisis in the country. The solution? Bring everything back (prices, product labels, etc.) to 1961, the time of the economic boom:

(via Juan Boronat)

Red Cross: Happy Worms

Created to raise awareness about organ donation among young people in Mexico, this video for Mexican Red Cross just asks a simple question: “who should be happy when it comes to organs not used anymore by the owner?”

Agency: JWT Mexico Animation Studio: Punga

Nike Auction – Bid your sweat

This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:

Smart Argentina: a car inside Twitter

A smart one, for Smart in Argentina. Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline.

You can check the video… Read more…

Nike “I would run to you”

I loved this two-minute video, a couple run across the country to each other, “I would run to you”: Read more…

Mad Men: the game

This week it is all about Mad Men coming back to the screen, lots of official releases and lots of Internet memes featuring Don Draper, and also stuff like this one i stumbled upon last night, an 8-bit game portraying some “Sterling, Cooper, Draper, Pryce” adventures: Read more…

Obama: The road we’ve traveled

A neat one, to start Obama’s 2012 campaign, directed by Academy Award winning Davis Guggenheim, a trailer of what seems to be a documentary about the things done between 2008-2012: “The road we’ve traveled”.

Could be a follow-up of that fantastic site called WTF Obama has done so far?

(via Cesar Calderon)