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Tag archives: 72andSunny

Unemployee of the year

2 weeks ago by Martina Comments

Benetton and 72andSunny (maybe) did it again, launching a provocative campaign that addresses the global problem of youth unemployment. A series of print ads and a TVC running online and on MTV ironically celebrate the “non-employed” 18-30 year olds from around the world. But for once, the initiative isn’t just about the message, there is also a tangible action to help unemployed people. The campaign is actually a call to action to enter a contest and present worthwhile projects in support of local communities, who will receive financing from a Benetton foundation. Read more…

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