Digital advertising and marketing: only the best ideas worldwide, since 2003

Fear over age-restricted mobile content in Australia

on October 8, 2004 by Martina Comments

Optus Zoo Adult, the service would allow subscribers aged 18 and over to download adult services to their mobile phone has signed a deal for distribution through the Hutchison network. The Age reports consumers associations are alarmed by the upcoming service since the industry mostly based on self regulation.

File under: adult content, mobile australia

From SMS to Video: Growing Mobile Data Applications

on December 1, 2003 by Martina Comments

German research firm Soreon has recently release the report “From SMS to Video: Growing Mobile Data Applications” dedicated to the wireless market in Germany. As explained in the press release by Steffen Binder, research director at Soreon:

“While SMS and ring tones have been around for years as Cash-Cows for network operators rapid growth of GPRS-services (E-Mail, MMS) and premium applications like chat, sports and adult content over the last 12 months gave an extra boost to the data revenue growth.”

SMS, ring tones and similar services will generate this year more than 3.7 bn � in Germany.

File under: adult content, chat, ring tones, sms, sport, wireless

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