BBC News reports Nokia is launching a wireless ticket system on German buses. Passengers with a Nokia 3220 will be able to pay by passing their phone over a smart-card reader already installed on the buses. Gerhard Romen, head of market development at Nokia says that the system will open further possibilities to have mobile devices to interact with everyday environments.
Americans are slowly falling in love with wireless. Probably baseball fans will be among the firsts to become “engaged” with mobile communication. Several baseball teams are signing deals to entertain their fans during the (neverending) matches. Recently the Chicago White Sox and U.S. Cellular to offer fans the opportunity to take part in interactive promotions during games, monitoring the results in real time. Interviews on Instant Messaging Planet Doug Rothrock, vice president of marketing and sales at for Vibes Media said something important:“It lets them get immediate feedback on the use of the technology. It’s a chance to engage people and demonstrate the service � people can try it out.”
Cingular Wireless is investing in its marketing efforts towards young users. Adweek.com reports that the carrier is currently running a campaign to drive voters’ registration for the upcoming presidential elections. Cingular is supporting MTV’s “Choose or Lose 2004″ and Rock the Vote bus tour.
Unrelenting progress in processing power, network bandwidth and storage capacity will enable the electronic game industry to become greater than five times more pervasive by 2010. The fact comes out of a recent research by Deloitte & Touche (Moore’s Law and Electronic Games is the report’s title). As explained in the press release, we can expect good news for many companies, as Scott Singer, Managing Director of Deloitte’s Media and Entertainment Corporate Finance Group states:“As technology continues to improve, new opportunities will arise for industries outside of the traditional electronic game arena, such as movie studios, record companies, advertisers, mobile phone producers, communications operators, toy manufacturers and electronics manufacturers. The installed base of devices will escalate from 415 million in 2004 to 2.6 billion in 2010.”
The interest for wireless entertainment products is growing in the US, as a press release commenting the Global Wireless Summit in LA explains. The predominant opinion of panelists was that 2004 will see doubling if not tripling of mobile content revenues, and that ringtones may eclipse singles sales for the music industry.
German research firm Soreon has recently release the report “From SMS to Video: Growing Mobile Data Applications” dedicated to the wireless market in Germany. As explained in the press release by Steffen Binder, research director at Soreon:“While SMS and ring tones have been around for years as Cash-Cows for network operators rapid growth of GPRS-services (E-Mail, MMS) and premium applications like chat, sports and adult content over the last 12 months gave an extra boost to the data revenue growth.”
SMS, ring tones and similar services will generate this year more than 3.7 bn � in Germany.
According to a new forecast from IDC, the number of cameraphones will continue to climb, with worldwide shipments increasing from 19 million in 2002 to 298 million in 2007. In the press release I’ve found interesting to read that “According to a survey results, 44% of respondents planning to purchase a cameraphone in the next six months would be willing to pay more than $21 per month (in addition to their standard service charge) for the ability to send and receive images over their mobile phone.” I’m definitely part of the 56% not willing to pay for such a service, and not even thinking about buying a cameraphone (at least for now), however I believe these are fantastic numbers in the perspective of using MMS as a mobile marketing tool (see for example yesterday’s post).
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