Americans are slowly falling in love with wireless. Probably baseball fans will be among the firsts to become “engaged” with mobile communication. Several baseball teams are signing deals to entertain their fans during the (neverending) matches. Recently the Chicago White Sox and U.S. Cellular to offer fans the opportunity to take part in interactive promotions during games, monitoring the results in real time. Interviews on Instant Messaging Planet Doug Rothrock, vice president of marketing and sales at for Vibes Media said something important:“It lets them get immediate feedback on the use of the technology. It’s a chance to engage people and demonstrate the service � people can try it out.”
In the United States, Major League Baseball’s Oakland Athletics has launched an in-stadium mobile messaging application that allows fans to text vote and participate in live interactive contests during the A’s three-game series against the Anaheim Angels. With the technology provided by NetInformer, During the games fans can use their mobile phones to answer trivia questions appearing on the mega screen. As explained in the press release, everyone who partecipates will receive a mobile coupon for a discount on their next ticket purchase, and a lucky fan will win four free tickets.
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