Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: amazon

Amazon and Bacardi step into “audio” marketing

on April 12, 2006 by Martina Comments

Get your marketing message delivered directly into people’s ears, and do it in a (rather) cheap way. Just launch a podcast service, or if you dare just a little bit more, create your own online and mobile (!) radio station. Two recent examples of “audio marketing” (I know it a bad naming! any better idea?): - Amazon has just debuted on the Web with Amazonwire, a podcast featuring exclusive interviews with authors, musicians, movie directors and other people behind the products they sell (via Random Culture). - Bacardi has just presented BACARDI B LIVE Radio which will stream exclusive music content 24/7 through the Internet and directed to mobile phones across the world. On Mobhappy you find a good analysis of this idea.

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Amazon: misleading title

on July 23, 2003 by Martina Comments

On CnnMoney I read this article’s title: Amazon expands free shipping in Europe. Great, I said, I won’t have to pay for shipping the tons of dvd and books I usually from every couple of months! Well, it’s not exactly like that:

“Online retailer expanded its free shipping offer in the United Kingdom in a move to boost its overseas customer base and meet its international sales targets, the company said Wednesday.”

Well, the UK is just the UK, Europe is something different, don’t deceive me

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