Get your marketing message delivered directly into people’s ears, and do it in a (rather) cheap way. Just launch a podcast service, or if you dare just a little bit more, create your own online and mobile (!) radio station. Two recent examples of “audio marketing” (I know it a bad naming! any better idea?): - Amazon has just debuted on the Web with Amazonwire, a podcast featuring exclusive interviews with authors, musicians, movie directors and other people behind the products they sell (via Random Culture). - Bacardi has just presented BACARDI B LIVE Radio which will stream exclusive music content 24/7 through the Internet and directed to mobile phones across the world. On Mobhappy you find a good analysis of this idea.
In Germany Coke Light is about to launch its own podcast as part of the “Live Life Light” campaign. The podcast will last about 15 minutes and will feature inspirational content to help people discovering the beautiful side of life and “think positive”. I can’t wait to download this… I definitely need Coke to inspire my life (of course I’m joking!)
Micropersuasion reports Purina, the Nestlé animal food brand, has started podcasting. The Animal Advice is a weekly podcast featuring veterinarians and pet lovers talking about pet training, behavioral theories and pet insurance. Purina is a brand which pays quite a lot of attention to the new marketing trends. It already has a wireless section where pet owners can download ringtones (Barking Dog, Meowing Kitty or Purina theme) and mobile wallpapers, furthermore it offers a series of RSS feeds on pet related issues.