Purina launches the “Animal Advice” podcast
Micropersuasion reports Purina, the Nestlé animal food brand, has started podcasting. The Animal Advice is a weekly podcast featuring veterinarians and pet lovers talking about pet training, behavioral theories and pet insurance.
Purina is a brand which pays quite a lot of attention to the new marketing trends. It already has a wireless section where pet owners can download ringtones (Barking Dog, Meowing Kitty or Purina theme) and mobile wallpapers, furthermore it offers a series of RSS feeds on pet related issues.