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Tag archives: american apparel

Great piece of film for AA

on June 20, 2011 by Mark Comments

Lovely shoot for American Apparal. So simple. Directed by photographer Tony Kelly for American Apparel, featuring world renowned breakdancers Jalen Testerman and Lil Demon.

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American Apparel: ecommerce meets Youtube

on August 23, 2009 by Martina Comments

American Apparel has launched “Le Sac Dress“. A drape dress with long, versatile straps you can wear in twelve different ways.

Yep, it sounds a bit complicated, but don’t worry, it comes with twelve videos posted on Youtube that teach you how to wear it.

Video instructions, a smart simple way to enhance the online commerce experience, especially for those goods which generates doubts in potential buyers.

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