I’m quite sure this is not brand new, but I’d like to post about it anyway… Did you see the Puma Mongolian Shoe BBQ? Inspired by the Mongolian BBQ cooking tradition, the site allows users to create (and buy) their own, personalized shoes, as Nike is already doing since a couple of years. At first sight I said “wow, great concept!” as I liked the idea of building a story around the personalization of a shoe. But then, after I realized I have to go through a long path (you have to select 20 components before being able to proceeed to the next step and buy the shoe) I changed my opinion on the site.
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